Sarah Jessica Parker – yes, she of the acting, perfumes and shoes – is now gearing up to stomp on grapes and release her own line of wine.
The wine will be created with New Zealand company Invivo Wines, in what SJP describes as “a very collaborative process”. The wine is expected to launch around mid-2019 with a focus on Sauvignon Blanc and Rosé wine.
Turns out, SJP loves a glass of vino as much as the rest of us.
“I am a true wine lover and I love including wine in family dinners and occasions with friends so this is a very exciting and fun project for me. I’m so looking forward to every single stage of the creation,” explains Sarah Jessica Parker. “I intend to be very hands-on throughout the process, as I am with all my endeavors, and could not be partnering with a better brand than Invivo.”
Invivo are saying that this new collaboration with SJP is not your typical celebrity endorsement. Instead, the actress will be involved in every aspect of the new wine, from the naming and label design to the winemaking itself and choosing the final blend. SJP is also a shareholder in the company, making this a long-term venture for both parties. Collaborations are already a familiar territory for Invivo – they’re also the guys behind UK talk show host Graham Norton’s extremely successful wine and recently released gin labels.
Invivo tell us that the blending, tasting and adjusting will be the exact same process that any other winemaker would follow, but with the guidance of SJP and overseen by Invivo.
Invivo has received over 200 medals in international wine competitions including World’s Best Sauvignon Blanc, 90 point ratings from both Wine Advocate and Wine Spectator AND awarded Champion Pinot Noir at the 2018 New York Wine and Spirit Show.