Hardy’s named the second most powerful wine brand in the world

One of Australia’s oldest and most iconic wine labels, Hardys, has been named the second most powerful wine brand in the world in the Power 100 by the 2013 Intangible Business Report*.

Hardys is the highest ranking Australian wine brand, and second only to the America’s E & J Gallo Winery, on the list of the world’s most powerful wine brands.

The annual Power 100, now in its eighth year, is produced by Intangible Business, an independent international brand valuation and strategy consultancy.

Nearly 10,000 brands in the spirit and wine sectors are researched to determine a list of the 100 most powerful brands in the world, with the judging panel of experts having over 200 years’ worth of combined experience in the global drinks industry.

As Hardys celebrates this fantastic achievement, it also rejoices in its 160th year of winemaking in Australia.

Fifth generation Hardys family member, Bill Hardy (pictured, walking through the Upper Tintara vineyard), is thrilled to see his family’s winery become Australia’s most powerful brand this year.

“Becoming the most powerful Australian wine brand is such a wonderful achievement for the winery founded by my family, one that my great-great grandfather, Thomas Hardy, would have been so proud of. This result demonstrates the level of commitment we have for the business. Hardys have always strived to be the best, not just in our own backyard but also globally,” said Bill Hardy.

Not resting on their laurels, Hardys is currently in the process of revitalising the packaging design for all brands within the portfolio, launching a new range in August, and completing a redesign for the Hardys website due to be online by the end of September.