In the last couple of years, the colouring-in obsession has gone from kooky to mainstream with colouring-in books regularly topping the best seller lists at book stores around the country (and the world).
Jumping on the craze and seeing it as a new marketing opportunity isWindsor Vineyards in the USA, who have released wine labels on their bottles that you can colour in!
The bottles come with a variety of messages and designs. and can be bought individually (from US$14-$24), in packs of three (US$49) or six (US$89). And you can even up the ante by customising the label with a message of your choosing.
We think there’s a HUGE opportunity here for a local Aussie wine company to follow suit! Any takers?