Many of us already sip gin to forget the pesky details of the day – like our age. But now there’s a gin that promises to give you an anti-ageing edge to your nightly G&T.
Collagin describes itself as ‘staying true to the principles of a classic gin but with a rejuvenating twist of anti-ageing botanicals such as star anise, pink grapefruit and orris, with the innovative addition of pure collagen’.
Yep. Pure collagen. IN. THE. GIN.
So just how excited should we be? Before you say ‘Pour me another’ here’s what co-founder of the brand Liz Beswick told The Metro: ‘We can’t scientifically claim that we are anti-ageing as we are an alcohol brand.’
Also, the fine print shows that the gin only contains 100mg of collagen per 500ml bottle after distillation. That aint much when you compare it to some of the non-alcoholic collagen drinks on the market which contain up to 7,000mg of collagen per 150ml.
Okay, so it probably won’t do much if you apply it directly to your face. But we say sip away! Because it all adds up right?