A new look for De Bortoli wines


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One of Australia’s favourite wine brands, De Bortoli, has today unveiled a brand new look which honours the family’s history while also giving the iconic brand a contemporary new feel.

After migrating from Northern Italy almost 90 years ago with just a few coins in his pocket but a heart full of hope, Vittorio De Bortoli began what is today one of Australia’s most successful family owned wineries.

Established in 1928, De Bortoli Wines is now a fourth generation family wine company and today is under the custodianship of the third generation – Darren, Leanne, Kevin and Victor De Bortoli.

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The new logo retains the crown but offers a contemporary look

The crown from the former De Bortoli logo has been retained as a reminder of the past and the enduring trust people have in the family business.

“As our children, the fourth generation, are starting to show an interest in the business, we have taken the opportunity to reflect on our brand and prepare for an exciting new era,” says Leanne De Bortoli. “Both our father Deen and grandfather Vittorio believed wine should be part of everyday life, enjoyable to everyone,” says Leanne. “We’re proud to be part of their legacy and to continue to be a creative, imaginative and successful family wine company.”

Darren De Bortoli, who took over the reins as Managing Director from his father Deen De Bortoli in 1994 adds, “Our family history is the heart and soul of our business, and people relate to that, so it’s important our brand embodies that while being easily recognisable.”

A new De Bortoli website has been designed using images and stories that capture the essence of the family business.

With the identity refresh, it was important to highlight the many people behind the company, to share the stories behind the brands and show the personalities behind the wines.

The new home page – pictured above – features the De Bortoli family gathered under the shade of the immense old olive tree, planted by Vittorio, that graces the lawns of the family’s matriarch Emeri De Bortoli.

The De Bortoli family will now begin the process of rolling out their new identity across all their online platforms, marketing collateral and products.